If you are a small business owner, that extra profit can mean the difference in success or failure, a good business or a great one. Getting off to a good start in the marketing product life cycle requires marketing to breathe life into your product.
Children often beg their parents for a puppy or a kitten. Or, they may ask for something smaller like a hamster or goldfish. Why not offer to get them a pet rock, Mom’s best friend?
People began keeping pet rocks in 1975. An advertising executive named Gary Dahl came up with the idea and it spread like wildfire for about six months. Imported from Mexico, the ordinary rocks were treated as if they were real pets and even came with an owner’s manual. When they were first marketed, they were $3.95. Now they’re being sold for hundreds of dollars on online auction sites.
Pet rocks continue to live on
Like other fads, it did not die out. There are dedication pages, turn offs, and one can in any case buy such a pet, however new producers have given their stones new elements and looks. Case in point, very few plain dim rocks are sold any more. One can purchase shakes that are recorded, painted, and finished in numerous a way, loaning the stone a great deal more identity than managed Dahls creation. One can purchase a stone with a plan, or one can purchase a stone that is separately painted in memory of any truly adored pet, or one can in any case buy that stone that is totally drained of past recognition, and let its thought develop in the brain.
Continue reading What The Eff? The Pets The Rocked The World
Welcome back to PIP, your digital location for the most advanced think tank in the history of blogs targeting consumerism and comedy. Did that sound alright? We mean, did it read alright? We think so too. Today we’re going to launch a new concept for the PIP blog called “Who Said That?” where (you guessed it) we are going to explain a common quotation concerning consumer culture and get the the real roots of what said it, why they said it and what it means today. Now if that didn’t blow you away with sheer excitement, this will : we’ll be launching our Facebook and Twitter pages soon so be on the look out for those links. We’d really appreciate likes or retweets or whatever you have to give us with those thumbs of yours. Now, let’s get historical.
What comes to mind when you hear the common saying ” There’s a sucker born every minute?” You might have heard a variation on the phrase as well which could have replaced “sucker” with “fool.” Most people will attribute this quote to P.T. Barnum aka Phineas Taylor Barnum aka that really famous and successful circus guy. Now, we’ll forgive you not knowing the true story since you’re obviously here to educate yourself.
If you’ve ever stayed up absolutely way too late and turned on the television then you’ve probably seen some pretty terrible infomercials. Now, in this day and age, you’re only one tap away from some of the worst products and painful pitches for those items. Maybe we’re missing the halcyon days of only being able to find something truly terrible at 3AM on basic cable but today we’re going to do a countdown, a list, a short compendium of ten terrible products you will only see sold in one of those long, terrible commercials called an infomercials.
Let’s pull a disclaimer here as well : we didn’t buy all of these products we also are not fessing up to which ones we did buy. Suffice to say some of these are pretty shameful to own on a basic level so we won’t single out anyone from the P.I.P. staff specifically. Hide your credit cards folks , here comes the list:
Hold on to your seat for this one because today’s topic is in your pocket, on your mind and always a subject of controversy. In the spirit of quid pro quo we established earlier, today’s guest writer would like if you ever get cold in Tennessee to trust his HVAC company to get the heat back on for you with quality HVAC repair in Murfreesboro.
Long before money was invented people were happy making, doing and growing things for each other. In small communities the people living there could largely remember with and what was exchanged. Keeping tabs of these transactions was an important part of the process by separating and classifying those that had already been “paid” and those that were “owed. ” The best and worst part was that communities grew and the original simple transactions became more and more numerous, more and more complicated.
Rulers created things for the common good and began to impose taxes which added to the increasingly fraught style of exchange. Why not just start using I.O.U. notes you might say? The idea is a neat one but encounters a simple problem immediately. How could you verify the I.O.U. came from a certain issuer? The problem was surmounted by a medium of exchange like a whale’s tooth.
Continue reading Money, Money, Money : A Brief History
In the annals of history there is just as much lost and forgotten as in the anals of ….look, you get it. Today’s blog focuses on a sensitive subject so expect humor to soften the stool. And puns. Lots of poop puns.
You there sir! Or madam! Yes, you! Have you the normal human digestion system? Don’t run away that’s a perfectly normal question which also happens to be entirely rhetorical! Of course you have a perfectly normal human digestion tract including, unless warfare injury or unfair accident has claimed it, a perfectly normal posterior. Not just for sitting it’s also for sh—
Okay let’s drop the barker schtick. The idea of toilet training humans has been around since even before the invention of the toilet. Every human past, present and (probably) future will have to start out life as a beast when it comes to the bowels and through trial and error will eventually learn to dispose of that brown burden in whatever socially acceptable way is more prominent in their community. The issue (and inventive opportunity) is that both at the beginning of our lives and at the end we do not practice these hard won policies of pooping properly due to no fault of our own. We all can look forward to a certain amount of pants shitting if we live long enough to have our underparts revolt against us and especially difficult is knowing when the dirty deed has been done.
Enter this amazing and inventive product : Dr. Umbrella’s Poop Alarm. Gone are the days of diaper dalliance and uncomfortable shit sitting. Whether the buyer is a parent or a health care assistant the product claims it can sound an alarm when the baby or elderly person makes a boo boo. Now, is that even possible? What cutting edge technology could be applied to screech a siren when someone pops off a #2? The answer is far simpler than we here at P.I.P. could have guessed – and guess we did at what terrific tech could provide this maternal miracle.
Now before we get into the details watch this …not so helpful…video:
Get any clues from that? If you were paying attention you’d notice one possibility : the detector is a moisture gauge, maybe? The umbrella theme and the water droplets suddenly make sense, right?
The magic behind Dr. Umbrella’s Poop Alarm is not just that is was created by a team of SAMSUNG engineers. The device measures humidity and works best if it is deeply situated in a dookie diaper. Now our first question was “Okay, what if we’re talking some dry loaf action? ” and that may seem a little crass but there’s actually an even grosser answer. Most stools and bowel movements from infants and elderly are more likely to have added moisture because of their normally soft diet. Your typical baby and old person is not going to be eating hard grains and beef jerky all day but most likely pureed beets and mash potatoes. The idea of humidity detector is actually genius since urine will increase the humidity and all those loose poops will too.
You’ve probably reached your shit talk limit by now but don’t go before realizing one crucial point about today’s featured invention: this shit makes money. The reason it makes money is because it directly focuses on a specific need that only those secondarily affected (parents and folks caring for old people).
Before you shit on the next great idea remember Dr. Umbrella’s Poop Alarm.
***Before we begin today’s P.I.P Invention Spotlight we have to extend a very special thanks to a friend who actually owned one. We believe strongly in quid pro quo so if you’re in need of customer service oriented home insurance experience in the the Tennessee area contact our comrade Douglas by clicking here. ***
Hot dogs. Where do they come from? What are they made out of? The obvious answers are “you don’t want to know” and “mostly raccoon feet and newspaper.” Still, that didn’t stop intrepid entrepreneurs from creating a litany of products that augment, accentuate and generally mangle the beloved hotted dog. Today we’d like to take a closer look at a particular example of this kind of sausage savagery : the OctoDog Hot Dog Slicer.
The OctoDog Hot Dog slicer is a strange, perhaps cool in some circles, recently invented culinary gizmo that takes boring, ordinary hot dogs and transforms them amazingly into happy little octopuses. Actually, we can’t tell if these octopi are experiencing feelings of contentment but we’re guessing here.
What do you think of when you hear the phrase “FREE LUNCH” ?
Most people would have a degree of disbelief in the claim but why? Are we so jaded that the idea of complimentary sustenance cannot be accepted into our cultural reality? Or maybe we’re realists and know that unless it’s bad advice nothing in this world lacks some sort of price tag?
The age old adage “There ain’t no such thing as a free lunch” has many variants but the underlying idea remains the same : it is literally impossible to receive goods, services or even abstract products for nothing. The true origin of the phrase is unknown but you can surely trace it’s rising use in early American bars offering salty foods to any patron who purchased a single drink. Simple alchemy here folks : the drinks will likely be expensive and the salt in the food makes you thirsty.
The phrase is also a general statement on any functional society, isn’t it? Work and know the benefits. Expect something for free? You’ll get nothing here, chum.
Let’s leave the conceptual and historic ( you can easily pour yourself a libation and read up on those angles at length elsewhere ) to the experts and dive into a more interesting angle : is the sun a “FREE LUNCH” ?
“Build a better mousetrap and the world will beat a path to your door. ”
The quote that has stirred countless innovative inventors and inventive innovators could very well be the most used phrase to instill a sense of creativity in the business minded individual. Let’s get real here though – does it actually make any sense? If it ever did, does it still apply today?
Originally attributed to Ralph Waldo Emerson in the late nineteenth century, many people don’t know that the quote is almost always quipped, posted, shared and otherwise expressed inaccurately. The entire and total quote is actually:
” If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods. ”